Klean Kanteen X Subaru USA

The Creative Process

Spencer Fochtman has spent the last six months thinking about a specific shot on the southern coast of Oregon which requires the sun to rise at a specific angle in order to successfully create the image. The window of opportunity is only two weeks every year before the sunrise no longer aligns with an enormous arch that stands over 100ft out of the ocean. This is the story of how a simple idea between two friends for a single photograph goes through the process of conceptualizing, planning and finally executing their vision together.